Case Study

MemberWise

The Leading Free Professional Network for Membership and Association Professionals in the UK & EU.

Technology
  • Online Community
  • Highly Targeted Push Notifications
  • Member-to-member Messaging
  • News, Events and Resources
Services
  • Design
  • Development
  • Support
Sector
  • Membership
  • Professional Bodies
  • Community

Project

The MemberWise Network is the leading professional network for membership and association professionals in the UK & EU. MemberWise wanted to build an app for their online community as a way of increasing engagement and improving the overall member experience for members on-the-go. As an ongoing official partner of MemberWise, Cantarus offered to build the app on the MemConnect platform.

The Idea

The mobile browsing market has grown significantly over the past ten years, now representing 72% of all minutes spent online. Mobile therefore represents a huge area for future member value to be delivered. MemberWise wanted to be able to showcase this value via a best-of-breed community app.

Features

  1. Member Community
  2. Targeted Push Notifications
  3. Blogs and Other Resources
  4. Events
  5. Jobs Board
  6. Instant Messaging & Member Directory

Dramatically enhancing community engagement.

Analysis

We wanted to utilise all the great features and functionality of the main MemberWise Network website. With that in mind, we ensured the app included discussions, community profiles, messaging, the member directory, jobs board and much more. We didn’t want to merely copy the website; we wanted to make sure the app was its own unique, mobile-optimised experience for members.

01.
Member Community

MemberWise wanted a way of delivering value to members rather than in-person or at events. With MemConnect, MemberWise were able to achieve this online community experience that allows members to stay ahead of membership trends.

Members talking to other members is the missing piece for many membership bodies. The MemberWise Network’s online community, MemberWise Connect, leverages a leading community platform to meet this need within the web browser. But today, users look to apps for interpersonal interaction anytime, anywhere. The app meets this need for MemberWise, leveraging a powerful integration and app features that have no peer within a website. Personalised notifications alert members when their question has been answered. Benefit delivery, not spam. Offline experiences fill the void for members on the go. Integrations with external blogging and events platforms ensure member benefits and services are comprehensively available within the app.

Community solutions allow members to interact with their peers, know where common challenges have already been addressed with innovative solutions, and join in professional and social conversations. Apps need to lead the way for these experiences. The MemConnect app leads the way for MemberWise. 

02.
Targeted Push Notifications

Tailored and personalised push notifications are a great way of bringing members back to the app time and again.

03.
Blogs & Other Resources

Integrated from the main website, blogs and other resources are optimised for a better user experience on mobile. It is easy to access the latest news pulled directly from the website in real-time, or simply just catch up on the latest discussions.

04.
Events

Select Seminars and National Conferences can be viewed in the Events Calendar and added to the members’ own personal calendars too.

Overviews of events and venues are highlighted, and it is simple to book on to events in the app.

View upcoming events
Browse exclusive network content
View videos on the go

05.
Jobs Board

Jobs can be searched for by keyword and members are able to browse through new jobs seamlessly.

06.
Instant Messaging & Member Directory

Members can communicate with each other in effortlessly via the member-to-member messaging feature. It is also quick and painless to find other members through the member directory.

Explore the network
Grow your own
…without leaving the app