Case Study

Royal College of General Practitioners

Encouraging, fostering and maintaining the highest possible standards in general medical practice.

Technology
  • Highly Targeted Push Notifications
  • News, Events, Resources & Toolkits
  • Member Surveys
Services
  • Design
  • Development
  • Support
Sector
  • Professional bodies
  • Community
  • Membership
  • Healthcare
RCGP app home screen

Project

At the outset, the RCGP defined an ambitious goal of creating a new primary channel for members to engage with the College, with a view to significantly increasing engagement, gain valuable insights into member behaviour, and act as a central tenant of the RCGP’s engagement strategy forging ahead into a new decade.

With such lofty goals, it was initially assumed that an entirely bespoke app would be required, but once the Executive Team saw the power that the MemConnect platform could offer, it was clear that it would deliver an outstanding, unified experience – without breaking the bank. Our collaboration led to the delivery of an ever-evolving digital experience that stays with members wherever they go, delivering on functionality and delighting in the process.

The Idea

Provide members with a single point of engagement in an intuitive and personalised format that members know they can trust, delivering on the quality that they expect from the RCGP.

Features

  1. Surveys
  2. Personalisation
  3. News & Other Resources
  4. Community & Events

Connect members, unlock network effects.

Analysis

The RCGP wanted a primary channel where they could engage with their members painlessly and provide an exceptional value offering. RCGP wanted a solution which could offer their members immediate, continuous access to all their digital services in a one-stop-shop.

The MyRCGP app is a simple, intuitive solution which has already considerably improved the member experience for RCGP members. The app gets key resources into the palms of GPs’ hands, helping them to do their job more efficiently, and making their lives a little easier in the process. Through a completely user-focused app experience, RCGP now have that primary channel where they can speak to their members, and more importantly, their members can speak to them.

MyRCGP is deeply integrated with existing platforms including Salesforce and Sitecore to provide a primary, yet complimentary channel to access RCGP’s services.

01.
Surveys

With MemConnect’s Survey functionality, RCGP can get closer to their members, providing a more enhanced experience all-round. They can send out multiple-choice surveys via the MemConnect Cloud, and editors can easily view the respondent answers. The Survey functionality allows the RCGP to collect highly valuable member feedback, including any details on app usage, and any desired features for future upgrades to the app.

02.
Personalisation

MyRCGP provides a much more personalised experience compared to the web offering. Highly targeted push notifications can be segmented based on location and interests, only highlighting the most relevant content for users.

03.
News & Other Resources

The latest news and updates from the RCGP website are available directly within the app, but displayed in a mobile-friendly manner. This is cleaner, accessible, and easier to consume – especially when on the move.

Toolkits and other important resources are also available, allowing users to access content for each on their device – providing doctors in practice with access to optimised material on a wide variety of topics. Lastly, users have a quick reference membership benefits page which knits together the plethora of value delivered by the College into a handy index for GPs.

04.
Community & Events

MyRCGP offers a feeling of community for members; the digital experience is focused on the person, not the medicine. Fundamentally, the RCGP can improve relationships with members, whilst getting a better understanding of their wants and needs.

Upcoming events can be viewed and tailored to the user’s location, and the booking journey is much simpler than the existing website journey.

Establishing Member Value

Forging ahead, the College aims to reinforce their member-centric development mindset and continue to build solutions that match and exceed the modern member-base, meeting them where they spend their time and delivering significant value day in, day out.

RCGP will be working in partnership with the MemConnect team in future to continuously develop and improve functionality, utilisation, analytics and more.

Just what the doctor ordered?

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