Case Study

The College of Optometrists

Recognising excellence and delivering guidance and development.

  • Website Integration
  • CRM Integration
  • News & Resources
  • Single Sign-on
  • Offline Content
  • Consultancy
  • Design
  • Development
  • Support
  • Healthcare
  • Membership
  • Professional Body






The College of Optometrists is the professional body for optometrists boasting over 16,000 members. The College delivers the route to qualification for the profession and delivers the guidance, resources, and development opportunities to enable its members to deliver the highest-quality care to patients.

To support its members, the College provides an extensive range of clinical and ethical guidance and resources. As optometrists operate mostly in isolation, working alone directly with patients, and largely without internet access, the challenge was to provide offline access for the critical clinical resources in an easy-to-access format.

The Idea

Provide members with an additional value-add by creating an in-practise toolkit. Unify the many sources of guidance from across the College’s digital estate. Provide offline access across all guidance material.




  1. Tapping into The Toolkit
  2. Picking Your Favourites
  3. Going off-grid
  4. Patient Resources
  5. Ethical Scenarios


Everything needed for excellence in practice.



The College provides a significant value offering to their members and creates a substantial amount of content to supplement this offering. It was initially tempting to replicate the entire suite of functionality provided by their existing website, but working closely with MemConnect Consultants, the team was able to clarify exactly what would deliver value. We settled on the notion of an in-practice toolkit for optometrists and centred all further decisions around this core idea.







Tapping into the Toolkits

We unified the three key guidance solutions maintained by the College – Clinical Management Guidelines, Formulary, and general Guidance. Each is managed in a separate digital estate, but unified by MemConnect and formatted for mobile without any additional effort by College staff.





Clinical Management Guidelines




Optometrists’ Formulary











Picking Your Favourites

Leveraging the power of a new platform we created the ability to bookmark content across all data-sources, into one, easy-to-access favourites list, available on the app’s dashboard whatever the weather.

Users can easily slice through the comprehensive guidance material to find the content they’re frequently engaging with, and maintain a handy quick-reference within the app.



Going off-grid

Optometrists often have limited access to the Internet during consultations. We created an innovative solution that downloads the complete guidance information to the device and updates this when a connection is established. What’s more, the footprint of the app is tiny and optimised to not consume too much of the device’s available storage space.








Patient Resources

Alongside the great material available for members, the College produces great how-to videos for the public which explain common conditions. The College’s app integrates with their YouTube channel to surface these in the app, easily accessible to users to share with their patients. 







Ethical Scenarios

The College produces short-form multiple-choice quizzes for members to test their knowledge in an interactive way. As an under-appreciated resource on the web, and as a form-factor well-suited to mobile, we integrated this content directly into the app as an additional engagement tool.



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